Popular coffee chain retailer Starbucks is ushering in the holiday season with new offerings for its loyal customers as it admitted that last year it did not do enough to celebrate. Beginning next week the store will treat customers with exciting offerings comprising of four cups with holiday themes interesting seasonal treats, completely decorated outlets and baristas in red aprons. Barista COO Roz Brewer admitted that last year its stores did not celebrate the holiday season with the spirit customers have come to expect from the brand so this year it is going all out to showcase holiday cheer.
The last quarter for Starbucks was surprisingly good with 4 %spurt in sales and the firm reported revenue of $6.3 billion representing growth of 10.6 %when compared to figures during same period last year. After announcing these revenue figures the firm’s share prices jumped by 14 %bringing cheer to investors. The company hopes that this growth spurt will continue through the holiday season and into new-year as last year Starbucks’ holiday sales were not very encouraging. CEO Kevin Johnson agreed that last year the firm’s holiday merchandise did not resonate with its customers so the sales were not as expected.
Now customers ordering its special holiday beverage at Starbucks that are part of its new campaign will receive a reusable memorable red cup. This cup can be used to get 50 cents off on any of its grande holiday beverage after 2pm from 3rd November to 7th Jan. Regulars will be pleased to see their old favorites back on the menu like peppermint mocha and caramel brulȇelattes. Along with these the store will have yummy holiday snacks comprising of snowman cookies, peppermint brownie cake pops, turkeypaninis along with new fares like swirl brioche, pistachio honey croissand and Sugarplum cheese Danish. During 2015, Starbucks holiday campaign had received a backlash as it was claimed that the firm had removed Christmas from its cups as it hated Jesus.